In this episode of the Loan Officer Experience podcast, Michael talks in front of a group about the best practices around generating quality leads that are actually going to buy. Enjoy!

In This Episode:

  • How is lead generation going for you right now?
  • What constitutes a buyer lead?
  • The frustrations of lead services, and how to get around them.
  • The incubation piece you need to get people ready to buy.
  • How to keep someone on the phone when they don’t expect a call from you.
  • How to target people that will actually buy.

Important Quotes:

  • “Treat the mortgage business as a business.”
  • “They don’t have to physically input their information.”
  • “What are the quality of these leads? Are they worth my time?
  • “What do you use Facebook for?”
  • “We’re just trying to do things differently.”

Continue Your Loan Officer Experience: